The heart of my mission with the Shalyce Tyson brand is to create platforms and content that empower women to feel seen, motivated, connected, and celebrated as they live their lives and pursue their dreams. Buy Black, Black Friday truly embodies this mission. You might be wondering, what is Buy Black, Black Friday? It’s an epic Instagram Live showcase dedicated to highlighting Black woman-owned businesses to support during the holidays and year-round.

I launched this event in 2020, and it has been an honor to spotlight over 100 businesses—and counting—many of which I’ve personally supported or collaborated with. Thanks to our live and replay viewers, this event has consistently expanded the reach and sales of the participating businesses while introducing viewers to incredible Black-owned products and services.

The 2024 Buy Black, Black Friday showcase will be held on Friday, November 29th, so be sure to save the date. Each business will be featured in 5-minute increments, making this a fun, fast-paced, and worthwhile experience for both participants and viewers. Submissions are now open! However, space is limited, so if you’re a Black woman-owned business—whether service or product-based—be sure to complete the short form below.

In addition to the live event, a digital guide will be available, providing everyone access to the websites and details of all the featured businesses. The brilliant entrepreneurs, creators, and makers within the Black community have so much to offer. My hope is that this showcase and guide serves as yet another glimpse of that, and that we continue to hold Black businesses in the highest regard.